Press Release from WALLmiami’s Opening

Press Release from WALLmiami’s Opening

WALLmiami Press Release

WALL SETS NEW STANDARD FOR MIAMI NIGHTLIFE CULTURE

Miami Beach, FL – A throwback to carefree decadence, boutique lounge WALL at W South Beach has proven to be an impenetrably exclusive boite in the heart of South Beach. The Miami hotspot is a product of restaurateurs and nightlife impresarios Karim Masri, Nicola Siervo and Rony Seikaly, the masterminds behind KNR Group and projects including sought-after dining establishments such as Solea, Quattro Gastronomia Italiana and Sosta Pizzeria and Enoteca as well as nightclubs Mokai and Mynt. Part owners in the venture include director of nightlife Navin Chatani and W South Beach assistant food and beverage director Jarred Grant Straying from the traditional concepts of South Florida nightlife, the venue provides an intimate hideaway where celebrities and locals alike can relax and escape from the mayhem of South Beach.

“WALL is a smaller and intimate venue, a change for Miami Beach,” says owner Masri. “On any given night our clients come to find like-minded people, while locals come to find their friends. We offer versatility throughout our concept so that guests can determine their own experience.”

Get past the velvet ropes, walk through the beveled bronze doors, breeze past the champagne-swilling fashionable types and gaze upon the iconic interior design of Studio B’s Anna Busta. The gold-and- black motif radiates glamour and edge, and offers a layer of seduction by way of dark and textured walls. WALL’s unique and open design allows for a constant flow of club-goers and encourages dancing into the late morning hours. The central area features two signature gold leather couches arranged in easily accessible rows. The back bar displays feature large LED backlit picture frames made from mirror incorporating WALL’s signature diamond motif into the space. The DJ booth is optimally located in the center of the room facing the main bar. However, the “pièce de résistance” is the 35-inch spherical Raimond chandelier, an exquisite new creation from the Dutch design house Moooi. Designed by Raimond Puts for Moooi in the Netherlands, Moooi’s Raimond Light is a sparkling sphere containing hundreds of LED lights that will replace the central mirror disco ball. The intricate sphere of the Raimond Light transports the electrical current allowing the LED terminals to then join these paths to create an atmospheric ambiance.

The entirely VIP 4,000 square foot venue, nestled within the award-winning W South Beach, consistently attracts A-listers, jet-setters and nightlife aficionados from around the world, providing further reason for South Beach to be lauded as a top nightlife destination.

“What makes a club a ‘destination’ is the ownership behind it,” said co-owner Siervo. “You can put gold on the walls but if the team behind the club is not established, experienced and well-respected locally, it doesn’t stand a chance. Miami is our backyard and most of our clients are our friends and fellow industry insiders.”

Since opening in July 2009, WALL has been the choice venue for Miami’s most coveted events such as the Creative Artists Agency (CAA) Super Bowl XLIV party, hosting top A-list celebrities including Tom Cruise, Katie Holmes, Cameron Diaz, Alex Rodriguez, Carrie Underwood, Kate Walsh and more. Vito Schnabel, Stavros Niarchos and Alex Dellal’s Art Basel Miami fete placed WALL at the center of the art and design world. The lounge also hosted HBO’s “Entourage” premiere after-party and consistently draws top DJ’s and athletes such as Tiesto, Swedish House Mafia, Derek Jeter, Reggie Bush and Dwyane Wade – who celebrated his birthday at the famed lounge alongside team members Lebron James and Chris Bosh.

About WALL

WALL is located in the W South Beach Hotel & Residences at 2201 Collins Avenue, Miami Beach, FL 33139. Operating hours are Tuesday, Thursday, Friday and Saturday from 11:00 p.m. to 4:30 a.m. For table reservations or more information, call 305.938.3130 or visit www.wallmiami.com.

About KNR Group

Established in 2006, KNR Restaurant Group, KNR Food Concepts and KNR Bar Concepts have created critically acclaimed restaurant concepts Quattro Gastronomia Italiana, Sosta Pizzeria | Enoteca, Solea and famed nightlife venues Bar None, Mynt, Mokai and WALL. KNR Group manages all food and beverage at the W South Beach and new projects by KNR include Quattro Gastronomia Italiana, Kastel and Bar d’Eau in the new Trump Soho, where KNR manages all food and beverage of the Trump Soho Hotel.

Founders Karim Masri, Nicola Siervo and Rony Seikaly are recognized as industry impresarios responsible for singlehandedly revolutionizing South Beach and creating intimate hotspots designed to forever raise the bar of style and design. Their combined efforts have garnered the attention of The New York Times, Elle, People and Travel + Leisure, among other notable publications.